You’ve just bumped into a friend you haven’t seen in a long while. After exchanging small talk, he asks you what your new business does. You start to speak but soon become tongue tied. That’s why you need to perfect your elevator pitch (also known as an elevator speech or elevator statement). It’s a brief description you can use to explain your business to anyone that takes no longer than a short elevator ride, hence the name.
You can use an elevator pitch in a number of situations. For example, you can use one to introduce your business to prospective clients or existing customers. You could use one to tell people about the project or initiative you’re leading. You can create one to inform people what you do for a living. A good pitch explains what makes you, or your business, product, service or project unique.
How you say it is as important as what you say. Practice your pitch until your delivery sounds like a natural conversation. You don’t want to talk too fast, sputter or forget parts of your pitch. Take the time to get your pitch right. Amanda Reaume has written 5 Easy Steps: Create an Elevator Pitch That Will Get You Places. Check it out.
Here are the five easy steps you need to take to create an elevator pitch that will knock the socks off anyone who hears it: Read more…