It’s 2017. How Can You Not Have a Website Yet? | TheSelfEmployed.com

A surprising percentage of small business owners in 2017 do not have a website yet. Where do your prospective customers find your business if you don’t have a website? Do you have a social media page? Can they learn more about your business and even make a purchase there? In most cases, the answer is no. A website should be the foundation of your marketing efforts. You can’t hope to compete effectively without one.

It’s fairly easy and inexpensive to create a business website. There are a number of companies that offer DIY website templates you can use to build your own website. Many also help you register your domain name, offer hosting and help you promote your website with local search directories and SEO.

You don’t need an elaborate website if you own, for example, a commercial litter removal business based from home. All you need is 3 or 4 pages with your basic information (contact, services, FAQ’s, About Us, Contact Us page) and links to your social media. This is your “brick and mortar” storefront as you’re operating your business from home. Your website provides you with a virtual 24/7 sales representative.

Check out more from Rieva Lesonsky, including some of the ways you’re missing out if your small business doesn’t have a website.

https://www.theselfemployed.com/start_ups/2017-can-not-website-yet/In a recent Capital One study, just 56 percent of small businesses say they have a company website. Of those, only 53 percent of their websites are mobile-optimized. Read more…