3 Ways To Make Your Small Business Seem Like A Big Business

Brian Winch | July 25, 2016


Source: http://www.lifehack.org

You’re a one person business operating from home. So how do you gain credibility with your prospects? There are a number of ways you can make your small business seem larger than it really is.

We, not I.

Always refer to your business in the plural form. It gives the impression that your business has a team ready and able to handle any customer service issue. Sure, you may be responsible for sales, customer service, accounts payables/receivables and your the sole service provider. But your prospects don’t need to know that. You can still refer to yourself as owner/operator with your focus on personal service. You need to keep in mind your prospect’s or client’s concern whether your company is large enough to service their needs.

Here are some simple ways you can accomplish this:

  1. Have a dedicated business phone number where all calls are answered with your business name. I’m still amazed how many small home based businesses utilize their personal phone number for business. This is not a place to be cheap. If you want to be taken seriously then you need to convey to your prospects that you’re a legitimate business.
  2. Operate with a business name. Do you want to be seen as a business or a person looking to make a few extra bucks on the side? If you’re a sole proprietorship you can file for a dba (doing business as) name.
  3. You need professional looking sales material. It doesn’t matter what it is. Flyers, post cards, brochures, sales letters, business cards or website. Get help with the copy or design if you need it. Here’s your opportunity to create an image for your business.

These are very basic but necessary steps for starting a legitimate business. If you want your business to be seen like one, never mind a larger one, you need to operate legitimately.

Jane Hurst has written a great post I’d like to share with you.

http://www.lifehack.org/402331/3-ways-to-make-your-small-business-seem-like-a-big-businessThere are so many things you can do to make your small business look much larger than it actually is, which is going to give you more credibility to the public. Read more…

 

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2 responses to “3 Ways To Make Your Small Business Seem Like A Big Business”

  1. irma rodriguez says:

    I would like more to more about your business and what it can offer my business. Please email with more info, Thanks.