How to write better leaflets and fliers | How To Write Better.net

Brian Winch | May 10, 2016


Source: http://howtowritebetter.net/how-to-write-better-leaflets/

Direct mail post cards are still a very effective method of advertising in this online world we live. Small businesses to large corporations still market with them because they work. Think of the mail you receive. You’ve probably opened your mail box recently to find offers from fast food restaurants, real estate agents, car dealerships or home improvement companies. You may have received a mailing for a small business opportunity because you’re on a mailing list. When you’re holding a post card chances are pretty good you’re also reading it!

Post cards are an inexpensive way to reach your target audience. In direct mail marketing the more tightly you specify your mailing list, the better your response. Mailing list companies can be found by doing an online search or even by using a hard copy of a business phone directory. Lists are sold for a single use only. Of course you can also compile your own list as well for free if you have the time. Make sure you have the answers to the following questions before using a list: How old is the list? You want to be certain the name and address information is correct. How many names are available? Can you specify only specific geographical areas? How were the names secured? Were they compiled from telephone directories, a trade association or subscription list? A list from a phone directory may not be as current.

What’s a good response to a single mailing? Most people want a hard number like 2%, 5% or 10%. A successful mailing is one that makes money. One new customer can generate thousands of dollars for your business. Typically 1% to 2% would be considered a successful mailing. Depending on the size of your mailing, you can either do it yourself or hand the job over to a direct mail shop. They can print, affix postage and mail it for you for a reasonable cost. I’ve personally revised the copy on my post cards many times through trial and error to their current form. They work hard to generate thousands of dollars in sales because I follow a few simple rules: Don’t use cheap paper. Go for a 80 pound stock. Since you can get 2 or 3 cards from a single sheet, go for the quality stuff. Don’t use glossy paper. Glossy cards aren’t handled well by the post office sorting machines and will often get mangled or destroyed.

A direct mail campaign is not one mailing, but rather a series of mailings. You need to contact your prospective customer usually more than once to make a sale. This applies to all your marketing methods. A marketing campaign is a sustained effort over time, so be consistent with your advertising.

http://howtowritebetter.net/how-to-write-better-leaflets/Much as we depend on the internet to announce and publicise events and business offers, printed documents – leaflets, or fliers as some people call them – are often the first line of action. It’s better to stick to a more conversational tone, although obviously you need to match your writing style to the style that’s appropriate for your offer or announcement, and of course for your readers. Be sure of exactly what the leaflet has to achieve, and don’t expect it to achieve more than one main objective with perhaps 3 or 4 subsidiary ones.

Much as we depend on the internet to announce and publicise events and business offers, printed documents – leaflets, or fliers as some people call them – are often the first line of action. It’s better to stick to a more conversational tone, although obviously you need to match your writing style to the style that’s appropriate for your offer or announcement, and of course for your readers. Be sure of exactly what the leaflet has to achieve, and don’t expect it to achieve more than one main objective with perhaps 3 or 4 subsidiary ones. Read more…

 

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