Do You Feel Unemployable?

Are you putting in time and tolerating unfulfilling work because you need the money to pay your bills?

Maybe your job does not pay well, fit your schedule or match your personality?

Regardless of whether you’re a loner, a night owl, or you lack a degree, you’re not the only one feeling trapped in an ill-fitting job.

Many people feel underemployed or unemployable for a wide range of reasons. But you don’t need anyone’s permission to succeed.

You can create your own job with a business where you get to thrive on your own terms.

That’s exactly what Brian Winch did in 1981. With little more than a broom, a trash bag, and about $250 in savings, he started a business picking up litter on commercial properties part-time.

Within a few months, he had more than replaced his full-time income. He quit his job and never looked back.

He created a job that fit his goals and personality. He got to work outdoors, doing very light work where he stayed active and felt a sense of accomplishment each night.

Within a couple of years, he’d hired staff and was earning a 6-figure income. He built a stable business with over $650,000 in sales.

That was 40+ years ago. He stuck with it and created a great life for himself. He put his kids through university and started to reflect on his experience. He decided to help others create fulfilling jobs for themselves by writing a book called Cleanlots: America’s Simplest Business. He’s now spent over 10 years refining the book and coaching people to do what he did.

He’d like you to consider self-employment as a way to create a life you love.

The old formula — go to school, get a job, climb the ladder — doesn’t work for everyone. Employers want credentials, evolving skills and experience that many people don’t have.

Gig apps promise freedom but they’re often worse than the jobs they replace. They can create cash for you, but you become dependent on algorithms that change all the time.

You're free to select your gigs, but you’re not really in control. You don’t own your customers, and you’re not building leverage or equity in a business. You’ve just traded one questionable job for another.

You’re building something you own: a small, simple service business with recurring customers and reliable income. You decide when to work, how to grow, and what success looks like.

The very things that may have made you feel unemployable are advantages in the right business:

• Night owls: Cleanup routes happen early in the morning or late at night.
• ADHD: Short, repetitive tasks with immediate results keep your brain engaged.
• Loners: You work solo — no bosses, no coworkers, no office politics.
• No diploma/degree: Clients don’t care. They want reliability, not résumés

The business is ideal for healthy retirees, veterans, and young adults with minimal experience.

Brian Winch is living proof. He had no college degree and was working retail when he started his business. What he had was gumption and persistence — knocking on doors, calling local businesses, and offering to keep their parking lots clean.

If you want to create your own job, there are a few common paths:

• Parking lot litter cleanup
• Pet waste removal
• Auto Detailing
• Pressure Washing
• Commercial Cleaning

Each of these paths offers low barriers to entry, but litter cleanup stands out as the sweet spot for quality clients, simplicity, flexibility and profitability.

Unlike many service businesses, litter cleanup is:

• Low cost to start: Under $1,000 in equipment.
• Recurring: Property managers pay monthly for ongoing work.
• Flexible: Routes are done before businesses open or after they close.
• Simple: No costly equipment or technical training needed.
• Valued: Clean properties attract tenants and customers, so owners gladly pay.
• Minimal Security Concerns: You have no access to building interiors.

Brian could have expanded into landscaping, snow removal, or janitorial work. Instead, he focused on doing one year-round service well.

Picture this:

• You head out in the evening or at dawn with a simple toolkit — a litter grabber, a broom, and a bag.
• You walk a property, collect litter and move on.
• Each stop takes 15–20 minutes.

The rest of your day is yours — for family and scaling your business.

Income depends on the number and size of properties:

• Small retail site: $250–$450/month
• Larger commercial site: $700–$1,200/month
• 10 properties = $3,000–$5,000+/month (part-time hours)

Your earnings depend on how you approach the business.

• You can supplement your income by working part-time.
• You can create a full-time job for yourself
• You can focus on sales and generate work for your employees

It’s your business. You can be as ambitious as you like.

The transition is not just financial — it’s personal. Creating your own job means:

• You’re no longer waiting for someone else to give you a chance.
• You build pride and purpose into your work.
• You can adapt your job to your quirks, not the other way around.

Brian says it best:

“You work your business in a way that works for you.”

Here’s how to take the next step:

If you’d like the idea, listen to Brian tell his story on one of his many podcast interviews.

If you like what you hear, Download the Free eBook or watch his Introduction Video.

Purchase The Book. It’s a manual that details how to start and operate the business.

Talk to Brian Directly. He makes himself available to coach people through the startup process.

It’s all straightforward, with no licensing or costly franchise agreements.

There’s No Big Investment Required.

All it takes is for you to explore the idea and decide whether the business is a fit for you.

Brian’s prepared a roadmap and is offering personal coaching to get you started. You’ll be hard-pressed to find a simpler business or a more generous offer.

Take charge of your life, read Cleanlots: America’s Simplest Business.